Researching, Sketching, Wireframing.
Once I understood the scope of the problem, I was ready to take the research, sketch design options and then wireframe my findings. I was able to get fast feedback from the founders, and potential customers. This was the first time they got to see their idea and vision come to life.
Simple & easy to navigate
From the get-go, I knew this website had to be clean and easy to navigate. The main goal for the user is to search their location and then find restaurants available to them. With this in mind the first step was a location search, and this was placed front and centre.
Explanation and restaurant proof
Although this wasn't a completely foreign concept, we knew we had to explain how the service worked. A simple icon based layout was a quick way of showing customers what they needed to do. Showcasing great restaurants brands was also very important when starting a delivery service. This information was secondary to the main journey of actually ordering food.
Signup push for restaurants & drivers
Two key components on this product were drivers and restaurants. Letting both parties know that they are able to sign up to work with delivereasy needed to be front and centre. Continuing to add more value and variety for the customers, by growing the list of restaurants available on the service. Making sure the food is being delivered on time was of equal importance, as this is an expectation from all customers.