A food delivery service made by New Zealanders,
for New Zealanders.

UX/UI, Strategy, Art Direction
delivereasy landing pages

Project overview

delivereasy is a food delivery service that connects customers to restaurants. Focusing on a great ordering experience, enjoyable delivery interactions, and amazing food quality.  Making sure customers are happy, is of utmost importance to the success of delivereasy.

Understanding the challenge

delivereasy aims to connect customers to restaurants and allows them to place orders, from the comfort of their home. At the time of launch the team at delivereasy knew they were moving into a competitive space. Knowing who the competition was and how they differ was important during the early stages of this project.

We found that there were 5 main competitors in New Zealand that we need to research. We needed to understand what they were doing well and areas which could be improved.
delivereasy landing page version one

“Nick's design not only made us commercial, but he also streamlined our customer experience so orders could be placed as easy as possible. Nick's vision helped us get to market fast.”

Blair Kippenberger
Blair Kippenberger
Delivereasy, Founder

Assessing the competition

To better understand the market delivereasy was entering we knew that we had to get an understanding of the competition. We researched the 5 main competitors. We analysed them all and created the below chart to give you a quick rundown on our findings.
delivereasy competitor analysis

Visualising the user journeys

Understanding user journeys was a key part of the user experience process for delivery easy. I wanted to make sure we fully understood how users would flow through the web app.

Understanding how the customers' food gets from the restaurant to their hands was key. We knew we wanted the journey to be as easy as possible, in order to allow for high numbers of orders to be processed without overloading the payment system.
delivereasy userflow

Researching, Sketching, Wireframing.

Simple & easy to navigate

Explanation and restaurant proof

Signup push for restaurants & drivers

Initial delivereasy sketch
delivereasy wireframes

Developing the checkout process

A key part of this design was creating a checkout process that was easy to understand and even easier to place an order. The goal here was to compress the normal dining experience into a couple of straightforward steps.

1. Find a restaurant you wish to dine at.
2. Select food from their menu.
3. Place order.
4. Eat the food.

Making sure I kept the design flowing through this expected norm makes for an easy to understand process which customers would be able to pick up and not have to think about.
full delivereasy landing page version 1

Delivering on user feedback. Making improvements to the product and releasing Delivereasy 2.0

Stepping up the game
Things we've learnt from the MVP
delivereasy version 2
delivereasy version 2 mobile

Understanding what the customers care about

Collecting user research
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Delivery time
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Easy to use
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Quality delivered
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The public reception of delivereasy

The reception

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