Making things responsive
45 South had been operating for years with a website that was non-responsive. The first thing I looked to improve was the ability to be able to view this website across all devices. Data suggested 45 South' users were accessing their website from smaller devices.
Showcasing the location
Cromwell, Central Otago New Zealand is a beautiful part of the country. Luckily for 45 South, Cromwell is their home. They wanted to showcase their local environment with this new website.
Gearing up for high traffic
45 South experiences massive increases in traffic over a four to five-month period between October - February / March. This increase is due to the mass hiring they need to do to make sure fruit is picked, packed and exported on time. 45 South receives a huge amount of job applications over this period. For this reason, their job application remains the key link in their navigation. The new design allows them to show and hide this link as and when they need too.
