Packaged food delivery is a rather saturated industry in New Zealand. There’s many companies doing a great job of it, this was something we knew when starting this project. It was always going to be a case of how we could showcase WOOP’s benefits versus the competition.
Highlighting why these differences are better than the competition was one goal. We also wanted to make the ordering process seamless.
Keeping things simple whilst giving WOOP a responsive website which allows them to stand out from the crowd.